Marketing your franchise
We pride ourselves on being at the forefront of Estate Agency and strive to put ourselves ahead of the competition. We utilise the latest tools to not only give us the edge over our competitors but also to help us sell or let houses.
Our day to day management software is a real time, fully web based software solution allowing the flexibility to work from anywhere, at any time, on almost any internet connected device. Keeping you in close contact to what is happening at the office when you’re out on the road. It is a complete solution for both sales and lettings including property management and financials. It even works on an iPad which is great for taking out on valuations to show customers in real time how you will market their property and even how many people you could match their property to.
Our website is paramount to our on-line marketing and is constantly evolving to remain current and cutting edge. It is fully interactive and integrates with our software allowing our customers access to their property file to get live updates on how the marketing of their property is going 24 hours a day, including how many viewings and feedback, how many offers, how many emails have been sent out to applicants and any advice we may have for them. Applicants can also bookmark favourite properties, request more information or arrange a viewing at the click of a button.
Every Dacre, Son & Hartley office has their own individual page where they can include team information, contact details and local marketing advice, as well as links to all their properties for sale and to let. We also offer comprehensive guides to aid selling or letting, making our website a one stop shop for everything ‘Property’.
We also understand that people are digesting information very differently now than they were even a few years ago. With the advent of smart phones and tablets customers are accessing the internet ‘on the go’. We have specifically designed a mobile website that makes it easy to log on and search for property. It works across virtually all mobile platforms meaning that whoever searches for us will be able to find our vendors' property almost regardless of the device they are using. We are proud that our customers' properties are available to search 24/7 with Dacre, Son & Hartley.
We also utilise the latest on-line marketing tools to increase a property’s exposure to potential buyers and tenants, meaning we always stay ahead of the competition.
Facebook has become one of the top 10 sites in the world and we actively utilise the advantages that it provides as well as keeping our followers regularly updated through our Twitter account.
Our marketing department has access to a CRM platform allowing email and hard copy distribution of flyers and offers, and in addition this also supports our monthly e-newsletter – currently distributed to over 8,000 contacts per month.
As well as our website we advertise all of our properties on the major portals including Rightmove and On the Market, with millions of potential buyers and tenants visiting these sites daily.
Our marketing isn’t just limited to on-line and we continue to invest heavily into printed advertising with local newspapers, regional glossy magazines as well as consistent canvassing through mail drops and direct mail.